The A.I.S.E. Charter for Sustainable Cleaning

Why the Charter?

The European soaps, detergents and maintenance products industry, individually and collectively through A.I.S.E., has a long track record of commitment to safeguarding consumers and the environment.

Sustainable development in practice

The vision of A.I.S.E., supported by the industry, is detailed in its Agenda for Sustainable Cleaning and is based on the three pillars of sustainable development - economic, environmental and social - identified at the UN World Summit in 2005. 

- Economically successful

A.I.S.E. aims to encourage sustainable delivery, in free market conditions and based on sound science and ethical standards, of competitively priced household and industrial cleaning products that satisfy human needs and bring quality and comfort of life.

- Socially responsible

A.I.S.E. aims to ensure, through a policy of voluntary continual improvement over and above basic legal requirements, that the household and industrial cleaning industry's role in guarding health, hygiene, safety and well-being among end-users and stakeholders is recognised and encouraged by society.

- Environmentally sound
A.I.S.E. aims to bring about a voluntary progressive reduction in ecological impact and resource intensity, throughout the life-cycle, of household and industrial cleaning products.

The Charter of Sustainable Cleaning is the industry's concrete, proactive programme for translating the accepted concept of sustainable development into practical reality and actions.

In line with the EU political agenda

The Charter is in line with the European Commission's action plan on sustainable consumption and production / sustainable industrial policy (SCP/SIP) published in July 2008. The action plan clearly recognizes the value of the role played by self-regulatory voluntary industry initiatives.

Sustainable development is now enshrined in the EU Treaty as an 'overarching' principle of all EU policies and is also fundamental to the EU's proposed EU 2020 strategy, which focuses on three interlinked priorities: growth from knowledge, creating an inclusive society, and building a greener economy that is competitive at international level.